An award-winning journalist, writer and publicist with 18 years of professional experience, Jeff Louderback started his career as a reporter and editor at newspapers and magazines before entering the public relations field. His dual background in journalism and public relations allows him to write copy that gets clients noticed, and effectively communicate with reporters and editors whose language Jeff understands. To see up-to-date writing samples, examples of media hits Jeff has generated and Jeff's articles about PR, visit his PR blog at http://www.jefflouderback.typepad.com.

A native of Ohio, where he earned a bachelor's degree in communication at Wright State University, Jeff served as a reporter for the Xenia Daily Gazette, a features writer for Amos Suburban Newspapers and an editor for Small Business News before becoming editor and publisher of a regional pet care magazine.

His experience also includes a dual role as editor of a commercial real estate publication and assistant editor of a weekly business newspaper in Dayton, Ohio before he joined the Greene County Department of Economic Development as the organization's first public relations manager.

Before launching Write Perceptions, Jeff started the public relations division of what is now the nation's largest restaurant marketing and public relations firm. He was director of media relations - crafting story angles; writing press releases and articles; generating coverage in local, regional and national media outlets; and implementing public relations campaigns - while helping build this firm.

Jeff has generated coverage for his clients in multiple local, regional and national media outlets. The New York Times, Money Magazine, Forbes, SmartMoney, InTouch Weekly, Inc., Entrepreneur, Fortune Small Business, Southern Living, Wall Street Journal, USA Today, Washington Post, Cincinnati Enquirer, Ocean Drive Magazine, the New York Daily News and the Miami Herald are just a small sampling of publications where Jeff's clients have appeared.