Clients/Areas of Specialization

With his background as a reporter and editor for newspapers and magazines, and as a publicist, Jeff Louderback is a versatile communications professional who has written about and served as a publicist for a variety of industries.

Jeff has worked with online retailers, smart phone app developers, video game developers, life coaches, psychiatrists, professional athletes and entertainers, restaurants, hotels and resorts, tourist attractions and destinations, financial planners, sports training facilities, health and wellness professionals and real estate developers among other professionals.

Jeff also provides contract writing and media relations services for advertising agencies, marketing firms, web site and graphic design companies and other boutique public relations firms.

Here are more details about Write Perceptions provides for specific industries:

Real Estate

As a former director of public relations for a county economic development agency and a seasoned independent publicist, Jeff understands how to craft story angles that help residential and commercial real estate developers, agents and brokers attention.

This includes press releases about new developments; profiles on executives and principal figures in real estate companies; web site copy for companies and their developments; and online and printed press kits. Residential and commercial real estate agents and brokers also benefit from e-newsletters and printed newsletters that serve as their own publications and promotional tools.

Travel and Tourism

Whether your business is a small or large hotel, resort, or bed-and-breakfast inn; a destination or a tourist attraction, publicity is important. After all, what carries more weight – an article written about you, or an advertisement you place? An article in a newspaper or magazine gives you a much greater response than an advertisement – and at a fraction of the cost.

For travel and tourism clients, Write Perceptions writes press releases targeted to consumer and trade media outlets; creates online and printed press kits; crafts web site copy; composes travel features; and coordinates press trips that bring media members to your location and result in an array of coverage.

Sports and Entertainment

As an up-and-coming professional athlete, actor or recording artist, a well-written bio and web site copy is essential. Write Perceptions has a package that includes a bio, a profile press release, headshots from a professional photographer and a professionally designed web site priced at an affordable rate.

Write Perceptions can also serve as your publicist, writing ongoing press releases that get you attention in the media, spreading the word about you to consumer and trade media outlets; serving as your media liaison and even providing you with tools to reach your fans with e-newsletters and web site copy.

Consumer and Retail

The main objective for a retail business is to create increased traffic through the doors. Public relations is an effective way of accomplishing this through generating positive press, introducing new products and services, and building brand loyalty.

Write Perceptions can do this through ongoing press releases about your products and services, and your people. We can also serve as your media liaison, create fresh and compelling web site copy and compose newsletters, brochures and marketing collaterals.

Business to Business

Law firms, financial planners, architects and designers are among the business-to-business companies that benefit from the services that Write Perceptions offers.

You can generate new clients through articles in trade publications, business newspapers and organizational newsletters. And you can spread the word about your services through e-newsletters and printed newsletters, and a professionally written and designed web site that has fresh and compelling copy.