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To get you noticed and build your name, Write Perceptions offers a mixture or all of the following writing and publicity services, which you can choose on a by-the-project basis or as part of a cost-effective monthly retainer:
Public Relations Strategy and Publicity Campaigns
Every client has different objectives. Write Perceptions works with each client to determine those goals and then formulate the strategy that will best accomplish the mission. Simply put, we learn where you are and where you want to be, and then he develops a PR campaign to help you get there.
Standard Retainer Rate - $1,250 per month (which includes two press releases, press release distribution and ongoing media relations each month). Smaller and more in-depth packages available as well.
Press Release Writing, Editing and Distribution
As a former staff writer and editor for newspapers and magazines, and as a nationally published freelance writer, Jeff Louderback understands what editors and reporters are looking for in a story. What interests one publication may not intrigue another. Jeff will craft a press release written in journalistic style - which editors and reporters prefer rather than self-serving marketing verbiage. Then, using a comprehensive database of media contacts, he will send the press release to appropriate print, Internet and broadcast media outlets and follow up to encourage journalists to cover the story.
Single Press Release Rate - $295 for the writing alone; $550 for the writing, distribution, media list creation and media relations follow up of a single press release.
Writing Services
In addition to press releases, Jeff writes and edits blog and social media content (including Facebook and Twitter); electronic and print newsletters; brochures and marketing collateral; biographies of business owners, executives and key staff members; company histories; ghostwritten articles and columns; and bylined features.
Web Site Content
Professionally written copy on your web site projects the image that you want to showcase. Jeff can create your web site copy and incorporate an online press room as well. Please read the description of press kits below.
Press Kits
When reporters write stories on your company, they need information on your products and/or services, and details about you as an entrepreneur and business owner. Your media kit will serve as a tool that provides reporters with essential information about you and your company. Elements of a media kit can include press releases, fact sheets, biographies on key staff members, product and/or service brochures, newsletters, company histories and reprints of previously published features on your company. Jeff can develop print and/or electronic press kits that tell your company's story in a way that sparks the interest of reporters.
Media Relations
Write Perceptions thinks ink. That means developing different story angles for different print and online publications, and broadcast media outlets. He matches the message to the medium, and shapes the pitch to sell the story. Write Perceptions' clients appear in local, regional and national newspapers; trade publications; business, travel and lifestyle, and general interest magazines, custom publications; online publications; and on radio and TV. The New York Times, Forbes, Fortune Small Business, Wall Street Journal, USA Today, Southern Living, InTouch Weekly, Inc. and Entrepreneur are among the numerous national and regional consumer and trade media outlets in which we have generated coverage for our clients. | 
